Over the past five years, Kyros Kebab has evolved into a leading home-grown food franchise and a major fast
food player widely identified by both Malaysians and foreign nationalities in those countries with
Kyros Kebab representations.

In order to enhance the popularity and recognition of Kyros Kebab as an international symbol renowned for
kebab fast food, continuous news advertisements and events must be undertaken so as to increase consumer
awareness, disseminate consumer education, inculcate customer loyalty and engage customer participation in
a series of events organized and/or sponsored by Kyros Kebab.

NEWS

Numerous news, articles and advertorials are featured in the leading local newspapers/dailies, magazines, bulletins of private discount card companies in which Kyros Kebab is one of their approved retail merchants, etc.
Fastest kebab eaters get into book of records - New Straits Times, August 1, 2002
Kyros Kebab to open in Pakistan - News Straits Times, July 5, 2002
Kyros Kebab sets Export benchmark - The Star, November 12, 2001
The Kebab way to Turkey - Sun Viva, August 4, 2001
A new twist. Kyros Kebab offers Kebabs & franchising options - Sun Viva, July 7, 2001

EVENTS

A calendar of major events carried out during the period Jan 2001 till December 2002 can be illustrated
as shown below:-
Date

Milestone Event

6 November - 6 December 2002 Special Ramadhan Promotion
November 2002 Launching of Kyros Kids in Malaysia
September 2002 Launching of Kyros Kids in Singapore
22 August 2002 Award presentation ceremony for winners & finalists in the Malaysian Franchise Award Nite 2002
21 July 2002 Kyros Kebab Eating Contest Grand Final at Times Square,
First World Hotel, Genting Highland by
Dato' Rahman bin Husin, Secretary General, Ministry of
Entrepreneur Development
7 April - 23 June 2002 Kyros Kebab Eating Contest Road Show
29th May 2002 The signing ceremony between master franchise
Gettmore Group Sdn Bhd and Azhar A. Khan from
Pakistan at Lanson Place, Jalan Ampang, Kuala Lumpur.
23 April 2002 Kyros Kebab 5th Anniversary
16 November - 17 December 2001 Ramadhan Promotion
21 October 2001 Launching of Kyros Kebab Franchise Programme
in Shanghai, People's Republic of China by
YAB Dato' Mahathir Mohammad Prime Minister of Malaysia
13 October 2001 Kyros Kebab Scratch N Win Prize Presentation Ceremony
at Vistana Hotel, Kuala Lumpur by YB Tan Sri Muhyiddin
Yassin, Minister of Domestic Trade & Consumer Affairs
7 July 2001 - 6 Sept 2001 Launching of Kyros Kebab Scratch N Win Contest
23 April 2001 Kyros Kebab 4th Anniversary